TYSON Fury wants to be a big hitter among shoppers by launching his brand with Iceland.
The 33-year-old heavyweight boxing champion has teamed up with the supermarket to launch his new range, "Furocity".
His agreement is to make food and drink supplements. However, he could also expand into junk products.
A new energy drink that has as much caffeine than two cups of coffee, and comes in raspberry, cherry, and apple flavours will be the first product on shelves.
Sources said that Tyson's agreement with Iceland will offer customers healthy options, which he has certified.
"But the trademarks of the line also include pastries, pizzas, confectionery, and beer."
Tyson's new drink packaging features a glossy black and red design with a photo featuring his face.
It is displayed alongside the slogan "Unlike my competitors, Furocity packs an incredible punch." It's all about making every moment count and pushing your limits. It's a feeling that you can't put into words. It was so good that I kept it in a can.
Another source stated: "You would think he would be trying to flog health food and drink -- not anything like this."
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