I'm KSI Manager who launched Misfits Boxing – Now it's worth over PS100 million

From Street Fights to Business Partners

Misfits Boxing, the promotion known for crossover bouts between celebrities and sports stars, has skyrocketed in value to over £100 million in just 12 months. The company was founded by British YouTube sensation KSI and his music mogul manager Mams Taylor, who later teamed up with boxing promoter Kalle Sauerland. Interestingly, Taylor and Sauerland first met in a street fight when they were teenagers, and their mutual respect led to a successful partnership in the boxing industry.

The Birth of a Crossover Boxing Platform

In 2019, KSI (JJ) gained fame when he defeated Logan Paul in their highly anticipated Los Angeles rematch. It was after this victory that the idea of a crossover boxing platform emerged. Taylor and Sauerland discussed the concept, and KSI loved the idea of creating a platform that not only benefited himself but also helped other creators in various ways.

Misfits Boxing Takes Center Stage

Misfits Boxing is gearing up for their eighth event, which will be held in Nashville and streamed on DAZN this Saturday. While the production value takes inspiration from WWE, Taylor insists that the fights are real and cannot be scripted. He may occasionally stir the pot, but the unpredictability and authenticity of the matches are what make Misfits so exciting to watch.

A Sense of Responsibility

Although the new wave of social media influencers entering the boxing world has changed lives, Misfits has faced criticism for their matchmaking decisions in the past. However, Taylor emphasizes the importance of respecting the sport and ensuring the safety of every boxer involved. The promotion goes the extra mile in terms of medical testing and encourages all fighters to take their training seriously.

A Blooming Empire Worth Over £100 Million

Misfits Boxing has achieved remarkable success in just a year of operation. KSI, as the CEO, is closely involved in all aspects of the company, including matchmaking and production. Despite receiving offers to sell the business, Taylor reveals that they have rejected them, valuing Misfits at over £100 million. The company's audience continues to grow, and Taylor believes that their exponential growth will continue over the next five years, especially with the upcoming launch of a professional division and more captivating fights on the horizon.

The Fighters Who Live and Breathe Boxing

KSI and other social media influencers turned boxers, such as Jake Paul and Tommy Fury, are transforming their lives through their dedication to the sport. These fighters are putting in the hours and hard work, earning respect from those who may initially criticize them. Taylor notes that these individuals have made boxing their primary lifestyle, captivating audiences who can't help but watch their journeys in and out of the ring.

Tommy Fury and KSI are currently in talks for their next fight, which is sure to draw a massive audience eagerly awaiting this clash of boxing sensations.