EDDIE HEARN stated that Canelo Alvarez's biggest money fight' was a three-round bout against Gennady Gorlovkin.
Canelo has just knocked out American Caleb Plant, earning him the IBF title.
Gennady Golovkin and Canelo Alvarez drew in 2017
The undisputed champion of Mexico, the conversation has turned to the future for the Mexican star, who has won titles across FOUR divisions.
Hearn, however, believes that it is the old ground that brings Canelo the most money.
According to him, iFL TV will soon have an announcement on the GGG fight.
"He has a huge unification fight on the horizon. Canelo's GGG vs Canelo fight will be a huge fight.
He has enough money. It's not about who pays more, it's about what motivates him.
Canelo, 31 years old, was able to draw with Golovkin (39), in 2017. The rematch took place in contentious fashion one year later.
They sold more than 1 million pay-per-views, earning Canelo as high as PS40m each.
Since then, he has gained weight and won the WBO light-heavyweight championship in 2019 against Sergey Kovalev (39).
However, Canelo is now at super-middleweight while GGG remains at middleweight.
Kazakh danger man has unified his IBF title with Ryota Murrata's WBA version in Japan, December 29.
Canelo has previously warned Golovkin that he would need to reach super-middleweight in order to complete his trilogy.
Hearn believes that the No1 pound-for-pound fighter will be able to move back to light-heavyweight and challenge heavy-hitters Artur Beterbiev (36) and Dmitry Bivol (30).
He stated, "I believe he can be undisputed at 175 also."
"You have Dimitry Bivol. I think he would be a favorite in that fight. Joe Smith Jr. and Beterbiev are an absolute all-out battle.
"Maybe he decides. But with Canelo it's about having a plan to face a new challenge. And maybe Golovkin does that. Or maybe not. Or maybe he just wants to keep going to 175.
"Maybe he wants [David] Benavidez to fight. He'll decide."
Canelo, a free agent, has returned to Showtime pay per view to defeat Plant, 29 years old. He had fought six times on DAZN.
Three of them had signed a short-term agreement with Hearn. Hearn will now be one among many offering his services to Alvarez's promotion next year.
He stated, "We're going go to him and say: 'Here's our three or four options.
"PBC will say, "Here are our three to four options," and someone else is likely to give three to four options.
"He will look at each deal and decide which one is best for him."
