Tyson Fury, with a net worth close to PS100million is big business.
The Gypsy King has made the most of his earnings in the ring, mainly from the trilogy with Deontay Wilder.
Tyson Fury is now a member of the energy drink world
The 33-year-old boxer has seen his bank account grow thanks to sponsors and other ventures.
His Furocity label, which he launched in Iceland's frozen supermarket chain Iceland, features an energy drink as well as food and beer.
Fury also sells his own merchandise, collaborates with fashion designers, and is a regular fighter sponsor.
He joked about making a masturbation cream, but he hasn’t gone into the worlds of self-pleasure.
SunSport looks at his deals outside of boxing.
Fury's business
ESPN was attracted to Fury's sporting talent and in 2019, he signed a huge deal with the US channel for five of his fights. The estimated value of Fury's next fights is around PS80million.
He also signed an advisory agreement with MTK Global, a boxing management firm that was founded by Daniel Kinahan (an Irish businessman controversial).
Fury's fame and success have allowed him to grow his brand.
His online store sells T-shirts and polo shirts as well as kids wear. He also signed memorabilia, including replica belts.
Clothing is reasonably priced. T-shirts are between PS15 and PS35, while hoodies can be purchased for as low as PS35. A signed WBC belt will cost you PS999.99.
Fury was known to wear garish, bespoke suits ahead of his fights - often with his face on them.
Claudio Lugli of Italy designed the garment, which was also worn by Conor McGregor and Amir Khan.
The Tyson Fury: The Gypsy King Collection includes some of these suits as well as a range of satin cotton shirts starting at PS70.
Fury is believed to receive a cut of sales but the exact percentage isn’t known.
Sponsors
Fury will often wear his sponsors' shorts when he is in the ring.
He has signed contracts with American companies Fashion Nova and Wow Hydrate over the years.
Ambassadors for Wow Hydrate are Harry Maguire, an English international and Kevin De Bruyne, a Manchester City star.
In 2018, Fury was made an official sponsor of Marbella's Lund Group retail business.
Twitter awarded them an honorable mention by the Morecambe-based fighter.
He wrote: "Massive shoutout @lund for new camp sponsors."
Fury is always kind to those who want to support him.
The one who got away...
Tyson claimed that he masturbated seven times per day before Fury v Wilder II 2020.
He stated, "I masturbate seven times per day to keep my testosterone pumping."
He shared soon after a great clip of his press conference, interspersed with a scene of the Wolf of Wall Street on Instagram to suggest that he could be doing even MORE.
Wilder, in the midst of the fight, suggested Fury use thick lotion if he wants to maintain his daily rate.
Fury laughed and said that he was going sell Tyson's W**k Lotion.
Officially, it was never done. Fury shared an image of a bottle bearing the label 'Easy Stroke Massturbation Lotion' on its front.
Fury also signed the mock-up bottle, while Fury added a caption to the Instagram post.
"Easy stroke from Gypsyking. It says that you should use the technique up to seven times per day for best results.
Unfortunately, the bottle did not make it to the shops.
