CONOR McGREGOR was labelled a 'p***k' for his dispute with Machine Gun Kelly.
The UFC's former champion was involved in an altercation last week with the rapper star at the MTV Video Music Awards.
Conor McGregor rowed with Machine Gun Kelly" class="alignnone size-thesun-article-image wp-image-16189512" width="960" height="640" />
After his row on the red carpet, in which he appeared throw a drink at Kelly, the Dubliner made headlines.
McGregor later played down the incident via a social media video, where he stated that 'absolutely Nothing happened'.
Chael Sonnen, former UFC star and podcaster believes McGregor was 'living out the gimmick' away from the fight.
Sonnen said that he's not sure why the 33-year-old 'had to' be a p***k, despite his praises for his gimmick.
He stated, "I'm actually seeing him do his best work right now. Are you aware of how difficult it can be to talk about something if there isn't a fight?
"Even though you want to fight in a big fight, if it'sn't coming up, you don't fit into this media cycle."
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"If Conor is hurt, you are broken, and you're still a headline, then you should be. You are doing something very good. I just can't quite blame him, yet."
"How to stay true to yourself is to take the ring off your life and put it on.
Hulk Hogan would not call Terry Bollea to make a reservation at a restaurant. He will be living the gimmick.
"If you are able to live the gimmick, the character, at all times, then you can do what Daniel (Cormier), which is mark out your own gimmick. Conor was a p***k, but I don't know where.
He was aggressive with his opponents. He would arrive late for his own press conference.
He would get people to come see him as he was warming up, when he had a match on pay-per view. These were the great things that made him the entertainer.
"But I cannot dismiss Daniel Cormier's statement, where it does seem that there must be a greater separation between the person of the character."
