CONOR McGregor really needs to enter the Octagon?
The UFC's 34-year-old superstar has fought only three times since 2018. He lost to Dustin Pourier at UFC 264 2021, when he was forced from retirement with a broken leg.
Conor McGregor has made himself a brand by creating his own whiskey and fashion label
His businesses outside of MMA are what have made him a success.
McGregor is reported to have a net worth around PS120million. McGregor's ventures in fashion and whiskey are not included.
He released Proper No. Twelve was launched into the crowded whiskey market and it was reported to have brought in PS750m its first year.
He sold the majority of his business stake to Proximo Spirits for approximately PS430million last year.
He also collaborated with American clothier David August Heil. This man is famous for his famous 'F*** You" suit. A year later, he launched a menswear label, which is estimated to earn PS50m per-year.
WHISKEY A GO-GO
McGregor was a promotional tool for Proper Number before he took on Khabib Nurmagomedov. Twelve.
McGregor was seen holding a glass of wine and revealing his new business plan to everyone at every press conference.
He also shared the origin of the whiskey's name.
He stated, "I am from Crumlin in Dublin 12.
It's a special place in my heart. It is where I learned to fight and it has made me who I am today.
Whiskey enthusiast McGregor launched Proper No. In 2018, 12 blended Irish whiskeys were released
Proper No. In Tesco Ireland, twelve whiskeys were limited to just two bottles per customer per hour.
It's a place that I still feel a part of every day. That's how the name was born. It's a good Irish whiskey, and twelve is my hometown."
It was completely sold out when it came time to launch the drink on a dry-run at the end 2018.
Customers were allowed to only buy two bottles in Tesco Ireland stores at a given time.
The showman's sales talent must have paid off when he disclosed the official figures within its first year of existence.
McGregor posted the following on Instagram: "Over $1b in Whiskey Sales in my First Year!" There is a new King in town, whether you like it or not! Proper whiskey is liquid sunshine!
Conor McGregor's whisky was retaken by Proximo Spirits
American whiskey is so popular that the company sold six months worth of stock within its first ten days of trading.
In its first six months of trading, it sold 2.4 million bottles.
Proximo took over the brand in a deal valued at $600million.
McGregor, despite his sale, is still Proper No Twelve's face and marketer.
CASE FOR CHARITY
Proper Twelve initially also supported charities.
He stated that he launched the project by saying: "First responders around the world are the unsung heros who act with courage every day to help people in crisis."
"These men and women are a source of great respect to me. The company has committed to donate $5 for every case sold to local first responder organisations/charities, up to $1 million annually.
"The organisations/charities will be identified for each state and country around the world and donations will go directly to specific states and countries where sales take place."
He said that Proper No. Twelve people would donate to the Australian first responders following the bushfire catastrophe.
He'S IN FASHION
McGregor is well-known for his sharp suits, sharp tongue and love of fashion.
The Irishman was last seen in several suits designed by David August Heil before he faced Floyd Mayweather in 2017. He is the man who ensured that Robert Downey Jr., Sylvester Stallone and Will Smith were all red carpet ready.
Closer inspection revealed that the words "F*** You" were etched into the lining.
The pair agreed to collaborate at a single fitting.
He said that they had "occasionally talked about doing a joint line, but we finally got serious over several months," before the main event against Money Mayweather.
"I credit David [Heil] for creating the look that has become my signature and I don't know of anyone who understands fashion and how it can transform a person -- mentally, physically and emotionally."
McGregor co-created the August McGregor fashion collection with David August Heil
McGregor's tailor, Heil was for many years his. He also designed the famous 'F*** You suit.
LAUNCH TIME
After some delay, Drop 1 Look Book saw the release limited-edition t-shirts and hoodies.
Amazingly, the clobber that cost between PS40 and PS120 was sold out in a matter of hours.
Heil stated to The Irish Sun that "our audience is seriously committed, loyal."
"We sold out of some styles in the first 24 hours after launching the site. We didn't promote it beyond our immediate followers and Conor’s fanbase."
As his empire grew, August McGregor added tailored suits to the range.
The clothing line generates a staggering PS50m annually in profits, according to estimates.
August McGregor's initial launch was with sweats, hoodies and T-shirts. It sold out within 24 hours.
Brand McGregor is a fighter in MMA and knows no bounds.
McGregor in another Heil suit
SPONSORSHIPS AND THE DIGITAL AGE
McGregor signed a six-fight multi-million-pound deal with the UFC in 2018. He also renewed a contract for Monster Energy drinks that was worth around PS750,000 per year.
Reebok also likes Brand McGregor, and they off him at around PS4m per year.
McGregor is also a digital marketer.
He is an investor in tech products such as The MacTalk App which allows users to download McGregor soundbites at PS1.09 a piece, as well his own website, TheMacLife.com - a MMA media outlet as well as a news website dedicated to him, who cannot help but make money.
