CONOR McGREGOR is well-known for his sharp suits, sharp tongue and impeccable manner.
The Notorious has been collaborating with David August Heil, an A-list tailor, to create a fashion line.
Conor McGregor, UFC fighter, has his own clothing line with David August Heil
August McGregor was announced for the first time in 2017 ahead of McGregor’s boxing match against Floyd Mayweather.
The range was supposed to drop in spring 2018, but it was delayed, with the clothes finally hitting shelves last year.
McGregor hasn't fought since sustaining a terrible leg injury in his defeat at UFC 264 to Dustin Poirer. He was then seen wearing clothes from his range.
With four t-shirts and two hoodies on sale, the first drop of products was small.
Since then, the company has added new products, such as sweatpants and bomber jackets.
McGregor also ventured into the drinks industry and made millions with Proper No. He was fitting for one of his custom-made suits with 12 Irish whiskey.
The Irishman stated that they had been talking about the possibility of forming a line, but it was only after several months that the conversation turned serious.
"I credit David [Heil] for creating the look that has become my signature and I don't know of anyone who understands fashion and how it can transform a person's life -- mentally, physically and emotionally."
Heil is one the most sought-after tailors in Hollywood.
He has been in the industry since 1989 and has dressed many of the most prominent stars around the globe.
Clint Eastwood and Sylvester Stallone are among the A-listers that have walked in David August suits on the red carpet.
Heil makes his own clothing, but was open to the possibility of working with others to make his designs more affordable.
David August suits are close to PS5,000, while a full custom-made experience can be closer to PS10,000.
McGregor spends as much as PS10,000 per year on coats. His colourful shirts are close to PS1,000.
Silk ties, t-shirts and other accessories on the David August website cost around PS200
However, the August McGregor range will be significantly cheaper.
Caps and T-shirts cost around PS40.
August McGregor also has a formalwear line, with two-piece suits starting at PS600.
Heil stated in 2019: "In helping celebrities and athletes use fashion as an avenue to build their brands, I saw the potential for reaching a wider audience for all involved."
"Our custom designs can be expensive so we have the opportunity to engage someone younger.
We will make it easy and affordable, without sacrificing quality or fit.
"I want every man to feel the same power and confidence that Conor feels when he wears one of our suits."
Heil realized he was taking a chance on the famous "F*** You" suit.
McGregor stated that the brand is a passion of his. He was excited to share that passion with his fans, giving them the chance to see my iconic looks.
David and I have been working together for many years and are proud of the brand we have built and our signature styles.
"We had a casual conversation about making a line together, but we became serious over the last several months. "I know that the public will be thrilled with what lies ahead."
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