Late Night Fight
UK mixed martial arts fans were shocked to learn that UFC 304 will kick off at 11 pm in Manchester, leaving many disappointed with the late start time for the main card at 3 am.
Disrespectful Move?
Some fans expressed their outrage, calling the late start time for the UK event the 'most disrespectful move the UFC has ever done,' with one fan even suggesting it would have been better to keep the event in Vegas.
Back to Manchester
Despite the backlash, UFC president Dana White is excited to bring the event back to Manchester, highlighting the presence of two UK champions on the card.
American Audience Consideration
The UFC's decision to cater to their American audience by pushing back the start time is not surprising, as the majority of their pay-per-view revenue comes from North America.
Flashback to UFC 204
Comparing to the previous event in Manchester in 2016, UFC 204, which also had a late start time, fans witnessed an epic main event where Michael Bisping defended his middleweight title against Dan Henderson.