EDDIE HEARN says Canelo Alvarez's future could be in jeopardy if he loses the trilogy fight with Gennady Gorolovkin.
In a eagerly-awaited rubber match, the former pound-for pound king will face Golovkin again in a five-year-long battle.
Canelo Alvarez and Gennady Gorlovkin will renew their rivalry on September 17
Canelo is entering the showdown after a defeat to Dmitry Bivol, WBA light-heavyweight champion.
Hearn is concerned that a second loss by the Mexican could cause irreparable damage his stock.
He said that Canelo was the unbeatable fighter during a DAZN Boxing Show appearance.
"Two losses could have a devastating impact on your career."
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Canelo is aware that his back is against the wall as he faces his third encounter with Kazakh killer Golovkin. He said: "I risk everything just to make history. I don't need it."
"I have already accomplished so many things.
"I am in a position that I don't need to risk anything and I still do it." When they're in a similar situation to mine, nobody does that."
Canelo, the undisputed super-middleweight champion, insists that despite falling to the top of the pound-for pound rankings recently, he is still the greatest fighter on the planet.
SUN BINGO GET PS50 BONUS & 50 FREE SPINS TODAYHe stated that he didn't know the answer to that question (the pound for pound rankings), but that he still believes he is the best.
"Tell me about another fighter trying this in other categories, going up and down in weight."
Canelo & Golovkin, both 31 and 40 years old, engaged in two epic battles on September 2017, and 2018.
Although the result of their first meeting was controversial, many believe Golovkin was denied a clear win.
Canelo won their rematch by majority decision. However, fight fans questioned the scorecards of judges.
